Nemo’s Bakery SEO Strategy & Optimization

Goal

Develop and implement an SEO strategy for Nemo’s Bakery—a nationwide baked-goods brand—to improve search visibility and organic reach. The work focused on keyword mapping, on-page optimization, metadata refinement, and foundational technical SEO aligned with user intent.

Outcome

The final recommendations improved site structure and keyword targeting through refined metadata, clearer page-level focus, stronger internal linking, and strategic backlink ideas. The project demonstrated how content quality, technical SEO, and user experience work together to support brand visibility and engagement.

Role

Product Analyst

Course

Search Engine Optimization & SEM – UC San Diego Extension

Tools

Google Search Console, Moz, Screaming Frog, Excel

Skills

Keyword research, technical SEO audit, metadata optimization, SEO copywriting, backlink strategy, content strategy

Objectives

  • Identify and address major SEO issues on the site
  • Assign primary and secondary keywords to key pages
  • Write SEO-optimized sample copy aligned with keyword strategy
  • Create metadata aligned with user intent and search behavior
  • Propose high-quality backlink sources with suggested anchor text

Keyword Assignments & On-Page Optimization

Homepage – nemosbakery.com

Target keywords: baked treats, sweet treats, quality treats, convenience store treats, snack cakes

Nemo’s Bakery homepage layout
Homepage layout emphasizing brand story, product variety, and convenience-store availability.

Sample homepage content

Nemo’s Bakery has been providing quality treats across communities nationwide since 1975...

About Us – nemosbakery.com/history

Target keywords: family recipes, traditional recipes, bakery history, recipe innovation, baking legacy

Nemo’s Bakery About page layout
About page content emphasizing family roots and recipe legacy.

Sample About content

At Nemo’s Bakery, our roots go back to 1975...

Where to Buy – nemosbakery.com/where-to-buy

Target keywords: convenience store treats, snack cake locator, where to buy Nemo’s

Where to Buy page layout
“Where to Buy” page layout supporting store-locator intent.

Final Takeaways

This project provided end-to-end experience in building a practical SEO strategy...