Nemo’s Bakery: SEO Strategy & Optimization

h3 class="version">Goal

Develop and implement a comprehensive SEO strategy for Nemo’s Bakery, a nationwide baked-goods brand, to improve search visibility and organic reach. The project focused on keyword mapping, on-page optimization, metadata refinement, and backlink acquisition aligned with search intent and user experience best practices.

Outcome

The final SEO strategy improved site structure and keyword targeting through refined metadata, enhanced internal linking, and structured content recommendations. Keyword alignment increased content relevance, while proposed backlinks strengthened domain authority and search ranking potential. The project demonstrated the integration of content quality, technical SEO, and user experience to support brand visibility and engagement.

Role

SEO Strategist

Course

Search Engine Optimization & SEM – UC San Diego Extension

Tools

Google Search Console, Moz, Screaming Frog, Excel

Skills

Keyword Research, Technical SEO Audit, Metadata Optimization, SEO Copywriting, Backlink Strategy, Content Strategy

Goals

Identify and address major SEO issues on the site
Assign keywords by page and write SEO-optimized content
Create metadata aligned with keyword strategy
Propose five high-quality backlink sources with anchor text
Align strategy with search intent and SEO best practices

Keyword Assignments & On-Page Optimization

Homepage – nemosbakery.com

Keywords: baked treats, sweet treats, quality treats, convenience store treats, snack cakes

Sample Content: Nemo's Bakery has been providing quality treats across communities nationwide since 1975. We offer a wide range of tasty baked treats you will love. Our sweet treats are available in convenience stores near you.

About Us – nemosbakery.com/history

Keywords: family recipes, traditional recipes, bakery history, recipe innovation, baking legacy

Sample Content: At Nemo’s Bakery, our roots go back to 1975 when a family recipe sparked a passion for baked goods. Discover how we combine tradition and innovation to create the baked treats you love. Learn more about our history or explore our baking process.

Where to Buy – nemosbakery.com/where-to-buy

Keywords: convenience store treats, snack cake locator, where to buy Nemo’s, nearest convenience store

Sample Content: Looking for your favorite Nemo’s Bakery sweet treats? Use our store locator to find the nearest convenience store carrying our snacks. Whether it’s a cupcake, brownie, or cinnamon roll, our products are just a stop away.

Sitewide Recommendations

Issue	Description	Fix
Missing Breadcrumbs	No breadcrumbs were implemented across any pages	Add structured breadcrumbs for navigation and UX
No Robots.txt File	Lack of file to manage crawler behavior	Create and upload robots.txt to root domain
Missing HTML Sitemap	Users and crawlers have no reference for internal linking	Create footer-linked HTML sitemap
Weak Metadata	Titles and descriptions are generic and not keyword-focused	Rewrite metadata for each page based on SEO strategy
Low Internal Linking	Pages are not linked to each other, reducing crawlability	Add contextual links between About, Treats, and Buy pages

Backlink Strategy

Source	Target Page	Anchor Text
Sweet2Eat Baking	Homepage	Sweet treats from Nemo’s Bakery
Taste & Tell Blog	Where to Buy	Find Nemo’s baked treats
Cupcake Maps	About Us	Learn more about Nemo’s Bakery
Lakeland Mom	Homepage	Baked goods for every occasion
TryTreats.com	Treats Page	Explore our full menu of baked treats

Final Reflection

Through this final project, I applied key skills in:

Mapping keyword intent to real business goals
Writing conversion-focused, search-optimized copy
Identifying and fixing technical SEO flaws
Researching relevant, brand-aligned backlink opportunities

This capstone project reinforced the connection between content quality, user experience, and search engine visibility—equipping me with a strong foundation for future SEO and content strategy work.