Samsung Galaxy Watch4 Content Strategy Audit

Goal

Audit Samsung’s Galaxy Watch4 content ecosystem to evaluate usability, accessibility, and consistency across web, media, and support platforms. The goal was to uncover tone-of-voice inconsistencies, structural gaps, and accessibility opportunities to inform data-driven content strategy recommendations.

Outcome

The audit revealed opportunities to improve search usability, content structure, and tone alignment across Samsung’s digital ecosystem. Recommendations included implementing persistent predictive search, refining content chunking, and maintaining brand-consistent tone. The project strengthened my ability to translate qualitative research into actionable content improvements and visual storytelling deliverables.

Role

Content Strategist

Course

Content Strategy – UC Berkeley Extension

Tools

Adobe Photoshop

Skills

Content Inventory, Voice & Tone Analysis, Journey Mapping, Accessibility Review, Usability Heuristics, Infographic Design

Objectives

  • Inventory all digital content related to the Galaxy Watch4
  • Evaluate tone of voice and message alignment with Samsung’s brand
  • Audit content structure and chunking practices
  • Assess accessibility compliance and inclusive design practices
  • Present findings visually through infographics and journey mapping

1. Content Inventory

Our team documented 96 unique content pages across Samsung's digital channels. I was responsible for the YouTube and Miscellaneous content categories.

Inventory Breakdown:

  • Marketing/Sales: 28 pages
  • YouTube: 21 pages
  • Press Releases: 15 pages
  • Community Forum: 13 pages
  • Support: 13 pages
  • Miscellaneous: 6 pages
  • Blogs: 0 pages
Content Infographic For Samsung Watch4

2. Voice & Tone Audit

Analyzing copy across key pages, I identified three dominant voice attributes:

  • Professional: Found in support pages and product guides e.g., "Galaxy Watch4: Advanced fitness tracking, made accessible."
  • Serious: Reflected in health and ECG monitoring messaging e.g., "Take charge of your health with accurate ECG monitoring."
  • Informative: Used in promotional banners and limited-time offers e.g., "Trade-in offers, 0% APR financing, and easy returns."
Voice and Tone Infographic

3. Customer Journey Mapping

As a side project during the course I created a journey map for a potential customer purchasing an LG ultrawide monitor (similar in scope). It tracks the emotional arc, pain points, and desired outcomes across key journey stages from awareness to advocacy.

Journey Map

4. Chunking & Structural Analysis

Using a Samsung product detail page, I conducted a chunking analysis to identify how content was grouped. I found that while the page included relevant CTAs, comparison tools, and device configurations, it often presented too much information at once without clear hierarchy or progressive disclosure.

5. Key Findings

Search Usability Needs Improvement

Samsung's search experience presents usability challenges across platforms:

  • Standalone magnifying glass icon is hard to locate and interact with
  • Search box appears in a delayed interaction, reducing efficiency
  • Search behavior varies across Samsung's pages (Home, Community, Contact Us)
  • Relevant product results (e.g., Watch4) are not prioritized

Recommendation: Implement persistent search input with predictive suggestions and prioritize top-performing products.

✅ Source: "We don’t recommend the icon-only pattern for desktop websites..." — Nielsen Norman Group, The Magnifying-Glass Icon in Search Design

Strength: Accessibility Practices

Samsung has made visible efforts to create an inclusive digital experience:

  • Closed captions and transcripts included in YouTube videos
  • Alt text on images describing purpose and interactivity
  • Accessibility section outlines WCAG 2.0 compliance and offers customer support
  • The site is certified by AudioEye for accessibility and includes tools for screen readers

Final Takeaways

This project offered hands-on experience in conducting a complete content strategy audit from a user-first perspective. I strengthened my skills in:

  • Translating research into visual storytelling (infographics, journey map)
  • Applying tone analysis aligned with brand identity
  • Identifying usability and accessibility gaps
  • Presenting data-driven content recommendations

Copyright © 2025 Clint Krotzer